Digital marketing
Digital marketing encompasses a wide range of online strategies and tactics to promote products or services. Here are some key components: Search Engine Optimization (SEO) : Improving website visibility in search engine results through keyword research, on-page optimization, and backlink building. Content Marketing : Creating valuable, relevant content to attract and engage a target audience. This can include blogs, videos, infographics, and e-books. Social Media Marketing : Promoting products or services through social media platforms like Facebook, Instagram, Twitter, and LinkedIn to build brand awareness and engage with customers. Email Marketing : Sending targeted emails to nurture leads and maintain relationships with customers. This can include newsletters, promotions, and personalized offers. Pay-Per-Click Advertising (PPC) : Running paid ads on platforms like Google Ads or social media to drive traffic to a website. Influencer Marketing : Partnering with influencers to lev...